Make sure your website is at least as fabulous as your competitor's!  Yes, it's important to make the website easy-to-use and easy-to-understand, and it's important to include all the details a person may ever need to find about you... but the single most important factor to consider, is that when a potential customer clicks onto your website, you have less than 10 seconds to make them happy to have found you.  That's not a lot of time.... and no amount of great navigation is going to hook somebody in 10 seconds or less.  So make the most of the first 10 seconds you have their attention... and make it better, more appealing, more flashy, and more interesting than your competitor's website.  

Make sure you have someone to MANAGE your website:  a website needs to stay fresh in order to stay ahead of the game.  People will very quickly notice if it's information is stagnant, and that shows a lack of interest in your website, in your business, and in your customers.  Information must be current, updated, and new to readers who come back time and time again.  Newer trends must be implemented, current stats must be stated.  Nothing shows a lack of professionalism more than outdated material on your website. If you don't have the time, the energy, the patience, or the knowledge to manage your website, invest in hiring someone who does.  And can.  It will be well worth the $30-$75 per month you spend. A Website is a very valuable tool for a business, and we maximize every single aspect of your Website for the success of your business!

 

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